Bpm’online was named a Strong Performer for its B2B marketing automation offering by independent research firm
Bpm'online, a global business software company leading in the space of business process automation and CRM, is excited to announce that it has been recognized as a Strong Performer in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018 by Forrester Research, one of the most influential research and advisory firms in the world.
The market of B2B marketing automation platforms grows consistently and picks up speed every year. As stated in the report, “Forrester is forecasting the global market for B2B MAPs to grow at a 19.4% compound annual growth rate over the 2017-to-2023 period from a base of $1.3 billion in 2017. That’s $3.7 billion by 2023.”
Forrester evaluated the vendors based on the 36 criteria organized into three main categories: current offering, strategy and market presence. Forrester analysts selected 6 of the most significant vendors, who were included into The Forrester Wave™: B2B Marketing Automation Platforms report.
The evaluated bpm’online product is bpm’online marketing – multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. According to Forrester, “Bpm’online’s marketing solution is strong and balanced across all of our criteria.” In addition, the report states that, “The underlying platform leverages AI and ML to deliver adaptive contextual engagement experiences. The solution also provides strong support for the evolving use cases of ABM.”
“It is an honor for bpm’online to be named among the only six B2B marketing automation vendors recognized in this report! We are devotedly working on advancing our marketing solution to always provide our customers with the best tools available on the market.” – commented Katherine Kostereva, CEO and Managing Partner at bpm’online.
Bpm’online marketing features out-of-the-box capabilities and best practice processes that help build highly effective marketing operations and allow for gaining demand generation excellence. In addition to a powerful marketing product, users can also leverage bpm’online’s award-winning sales and service offerings – all on a single platform.
Bpm'online is a global business software company leading in the space of business process automation and CRM. The company has been highly recognized as a market leader by key industry analysts. Its intelligent platform accelerates sales, marketing, service and operations for thousands of customers and hundreds of partners worldwide. The mission of bpm’online is to help companies ACCELERATE!
For more information, please visit www.bpmonline.com