Bpm'online helps Merz Pharma implement changes

“Success doesn’t happen overnight, and usually doesn’t happen in isolation – genuine partnerships inspire and ignite innovation.” – Merz Pharma.

Merz Pharma – an affiliate of Merz Pharma Group - is one of the 70 largest players in the pharmaceutical market. In order to efficiently manage relations with its thousands of clients and field sales representatives, Merz opted for bpm’online’s vertical pharma solution and the mobile application for field force management.

Merz Pharma was already a faithful user of bpm’online’s 7.6 version; however, it was time to modernize their software and upgrade to bpm’online’s latest version, taking into account the specifics of the pharmaceutical industry and the ever-growing company requirements – of course.

The upgrade resulted in the optimization of the existing modules used in CRM. For example, the implementation of standard CRM tasks became available on all mobile devices: the collection and analysis of data of medical field representatives during appointments, sales forecasting, and real-time dashboards.

To learn how the pharma giant improved its operational efficiency, click here.



Insights from CEO and Managing Partner,
Katherine Kostereva and Chief Evangelist,
Matthew Tharp!

You might also like

  • Leadership

Gruppo De Pasquale is a management consulting firm consisting of six business units. 

  • Business Process Management (BPM)
  • Customer Relationship Management (CRM)
  • Digital Transformation
  • Sales effectiveness
  • Marketing excellence
  • Customer experience and service
  • IT and Tech
  • Leadership

Fiscale Ltd is a tax advisory company specializing in helping businesses capitalize on the benefits of the Gover

  • Marketing excellence

Nowadays, to stay ahead of the game B2B companies should focus on developing strong marketing strategy.